Boost synergies in a multi-title newsroom
Today’s economic situation demands that news publishing houses must work as efficiently as possible. For medium to large publishing companies producing several titles and brands on print and/or digital, far greater efficiency can be achieved through the establishment of a newsroom where, to a large extent, a group of journalists creates content that can be used across all titles and brands.
Posted at 1:16 pm on October 20, 2009 | leave a comment | Filed Under: Editorial | Tagged: cross media, Editorial, Newroom, strategy | read on
Crisis opportunities
As difficult as it might be to believe, the current crisis offers news publishers some important opportunities. First, because it was a long time in the making (steady circulation declines, for example, have been well documented for decades), many publishers have already been thinking about how they could change for some time.
In recent years, IFRA [...]
Posted at 10:09 am on September 2, 2009 | 1 comment | Filed Under: Commercial / Advertising, Editorial, General Management | Tagged: change management, strategy | read on
