Comments for Schantin's Weblog http://schantin.wordpress.com A weblog for media Wed, 04 Nov 2009 19:48:27 +0000 http://wordpress.com/ hourly 1 Comment on Crisis opportunities by Grammaproog http://schantin.wordpress.com/2009/09/02/crisis-opportunities/#comment-59 Grammaproog Wed, 04 Nov 2009 19:48:27 +0000 http://schantin.wordpress.com/2009/09/02/crisis-opportunities/#comment-59 Very Recently, there has been a great deal of inquiries by the FTC against bloggers and website developers for not publishing their advertising revenue, or potential connections with ad networks. What are your ideas about how this could potentially hurt the blog community? Very Recently, there has been a great deal of inquiries by the
FTC against bloggers and website developers
for not publishing their advertising revenue, or potential
connections with ad networks.

What are your ideas about how this could potentially hurt
the blog community?

]]> Comment on My view on cross-media communication for newspapers by Software http://schantin.wordpress.com/2007/12/27/my-view-on-cross-media-communication-for-newspapers/#comment-58 Software Mon, 21 Sep 2009 00:08:32 +0000 http://schantin.wordpress.com/2007/12/28/my-view-on-cross-media-communication-for-newspapers/#comment-58 Thank you for another great post. I look forward to many more entries with high quality info. <a href="http://www.soft32.com/download_243198.html" rel="nofollow">craigslist software</a> Thank you for another great post.
I look forward to many more entries with high quality info.

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]]> Comment on Challenges for newspaper editorial in 2008 by strategic change management http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/#comment-57 strategic change management Fri, 11 Sep 2009 19:29:58 +0000 http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/#comment-57 <strong>strategic change management...</strong> Great post. My approach to strategic change management says the quality of the first five percent determines what happens in the rest of the process. This same principle applies to many situations.... strategic change management…

Great post. My approach to strategic change management says the quality of the first five percent determines what happens in the rest of the process. This same principle applies to many situations….

]]> Comment on Seven theses for a necessary paradigm change in the advertising business by Mike Bazelewick http://schantin.wordpress.com/2008/09/29/seven-theses-for-a-necessary-paradigm-change-in-the-advertising-business/#comment-54 Mike Bazelewick Tue, 19 May 2009 21:41:24 +0000 http://schantin.wordpress.com/?p=27#comment-54 Just as radio evolved in response to the onslaught of television, newspapers must re-invent themselves to meet this challenge, not by poor imitation of online business models, or ineffective emulation of online features in print, but by using the advantages of their newspaper’s parallel print and online presence to dramatically increase the advertising sales response of print, offering advertisers a synergy they cannot buy in online advertising alone. Cheers! Mike Bazelewick Founder / CEO Frapple Interactive Inc. Offline to Digital Connection Systems Toronto, Canada 416.273.9900 Frapple: BAZ (my personal frapple keyword link) Just as radio evolved in response to the
onslaught of television, newspapers must
re-invent themselves to meet this challenge,
not by poor imitation of online business
models, or ineffective emulation of online
features in print, but by using the advantages
of their newspaper’s parallel print and online
presence to dramatically increase the
advertising sales response of print, offering
advertisers a synergy they cannot buy in online
advertising alone.

Cheers!

Mike Bazelewick
Founder / CEO
Frapple Interactive Inc.
Offline to Digital Connection Systems
Toronto, Canada
416.273.9900
Frapple: BAZ (my personal frapple keyword link)

]]> Comment on Top 5 measures in the newsroom for 2009 by Mike Bazelewick http://schantin.wordpress.com/2008/12/17/top-5-measures-in-the-newsroom-for-2009/#comment-53 Mike Bazelewick Tue, 19 May 2009 21:39:31 +0000 http://schantin.wordpress.com/?p=46#comment-53 Just as radio evolved in response to the onslaught of television, newspapers must re-invent themselves to meet this challenge, not by poor imitation of online business models, or ineffective emulation of online features in print, but by using the advantages of their newspaper’s parallel print and online presence to dramatically increase the advertising sales response of print, offering advertisers a synergy they cannot buy in online advertising alone .... Are you up to the challenge? I can be of assistance. Cheers! Mike Bazelewick Founder / CEO Frapple Interactive Inc. Offline to Digital Connection Systems Toronto, Canada 416.273.9900 Frapple: BAZ (my personal frapple keyword link) Just as radio evolved in response to the
onslaught of television, newspapers must
re-invent themselves to meet this challenge,
not by poor imitation of online business
models, or ineffective emulation of online
features in print, but by using the advantages
of their newspaper’s parallel print and online
presence to dramatically increase the
advertising sales response of print, offering
advertisers a synergy they cannot buy in online
advertising alone …. Are you up to the challenge?
I can be of assistance.

Cheers!

Mike Bazelewick
Founder / CEO
Frapple Interactive Inc.
Offline to Digital Connection Systems
Toronto, Canada
416.273.9900
Frapple: BAZ (my personal frapple keyword link)

]]> Comment on Top 5 measures in the newsroom for 2009 by Kaylee http://schantin.wordpress.com/2008/12/17/top-5-measures-in-the-newsroom-for-2009/#comment-52 Kaylee Tue, 03 Mar 2009 06:42:57 +0000 http://schantin.wordpress.com/?p=46#comment-52 Just dropping by.Btw, you website have great content! ______________________________ Seized Cars From $100, Boats, Real Estate, Collectibles And Jewelry. <a href="http://dom.ir/2887" rel="nofollow">Government And Police Auctions Online</a> Just dropping by.Btw, you website have great content!

______________________________
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]]> Comment on My view on cross-media communication for newspapers by Dietmar Schantin of Newsplex on Newspapers’ New Channels | Thomas Crampton http://schantin.wordpress.com/2007/12/27/my-view-on-cross-media-communication-for-newspapers/#comment-14 Dietmar Schantin of Newsplex on Newspapers’ New Channels | Thomas Crampton Tue, 08 Apr 2008 09:49:08 +0000 http://schantin.wordpress.com/2007/12/28/my-view-on-cross-media-communication-for-newspapers/#comment-14 [...] channel should, as described in an excellent posting on Dietmar’s blog, offer its unique advantages to help build a broader brand loyalty. Channels should cross-pollenate [...] [...] channel should, as described in an excellent posting on Dietmar’s blog, offer its unique advantages to help build a broader brand loyalty. Channels should cross-pollenate [...]

]]> Comment on Challenges for newspaper editorial in 2008 by Derek Bishton http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/#comment-2 Derek Bishton Fri, 28 Dec 2007 20:33:45 +0000 http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/#comment-2 Your point about performance management is actually the most important of all. Any reasonably informed person can absorb the theory of the 'new' ideas about convergence, and can see it being put into practice from a consumer viewpoint. The actual business of retraining, reorientating and managing this kind of change is the real challenge. Maybe you should devote more time to examining this. My own perception is that what it really entails is a severe disruption of the work-life balance and longer hours in the office in front of a computer screen. Your point about performance management is actually the most important of all. Any reasonably informed person can absorb the theory of the ‘new’ ideas about convergence, and can see it being put into practice from a consumer viewpoint. The actual business of retraining, reorientating and managing this kind of change is the real challenge. Maybe you should devote more time to examining this. My own perception is that what it really entails is a severe disruption of the work-life balance and longer hours in the office in front of a computer screen.

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