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	<title>Schantin's Weblog</title>
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	<link>http://schantin.wordpress.com</link>
	<description>A weblog for media</description>
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		<title>Schantin's Weblog</title>
		<link>http://schantin.wordpress.com</link>
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		<item>
		<title>Boost synergies in a multi-title newsroom</title>
		<link>http://schantin.wordpress.com/2009/10/20/boost-synergies-in-a-multi-title-newsroom/</link>
		<comments>http://schantin.wordpress.com/2009/10/20/boost-synergies-in-a-multi-title-newsroom/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 13:16:25 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[cross media]]></category>
		<category><![CDATA[Newroom]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/?p=70</guid>
		<description><![CDATA[Today’s economic situation demands that news publishing houses must work as efficiently as possible. For medium to large publishing companies producing several titles and brands on print and/or digital, far greater efficiency can be achieved through the establishment of a newsroom where, to a large extent, a group of journalists creates content that can be used across all titles and brands.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=70&subd=schantin&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">D. Schantin</media:title>
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		<item>
		<title>Crisis opportunities</title>
		<link>http://schantin.wordpress.com/2009/09/02/crisis-opportunities/</link>
		<comments>http://schantin.wordpress.com/2009/09/02/crisis-opportunities/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 10:09:14 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Commercial / Advertising]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[General Management]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/2009/09/02/crisis-opportunities/</guid>
		<description><![CDATA[As difficult as it might be to believe, the current crisis offers news publishers some important opportunities. First, because it was a long time in the making (steady circulation declines, for example, have been well documented for decades), many publishers have already been thinking about how they could change for some time.
In recent years, IFRA [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=67&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2009/09/02/crisis-opportunities/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b3ee6798950cbef0543e0f5051a77db5?s=96&#38;d=http%3A%2F%2Fa.wordpress.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">D. Schantin</media:title>
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		<item>
		<title>From mass medium to individual information provider:  What comes after the media-integrated newsroom?</title>
		<link>http://schantin.wordpress.com/2009/08/04/what-comes-after-the-media-integrated-newsroom/</link>
		<comments>http://schantin.wordpress.com/2009/08/04/what-comes-after-the-media-integrated-newsroom/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 21:49:46 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[General Management]]></category>
		<category><![CDATA[customer orientation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newsroom]]></category>
		<category><![CDATA[reorganisation]]></category>
		<category><![CDATA[target group]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/?p=63</guid>
		<description><![CDATA[Today, media-integrated newsrooms are viewed as an accepted solution for meeting the challenges of the digital media in connection with the printed newspaper. However, because the majority of newsrooms continue to view the print product as either the only or most important carrier of information, it will be a while before the new ways of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=63&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2009/08/04/what-comes-after-the-media-integrated-newsroom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">D. Schantin</media:title>
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		<item>
		<title>Top 5 measures in the newsroom for 2009</title>
		<link>http://schantin.wordpress.com/2008/12/17/top-5-measures-in-the-newsroom-for-2009/</link>
		<comments>http://schantin.wordpress.com/2008/12/17/top-5-measures-in-the-newsroom-for-2009/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 23:54:17 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[General Management]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[newsroom]]></category>
		<category><![CDATA[reorganisation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/?p=46</guid>
		<description><![CDATA[As a consequence of the economic downturn, many publishing houses are engaging once again in intensive discussions about how to reduce costs in the newsroom. In the U.S.A., many newspapers started to lay off personnel months ago. Jobs are also under threat in the U.K., and in Germany one of the biggest regional newspaper publishing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=46&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2008/12/17/top-5-measures-in-the-newsroom-for-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">D. Schantin</media:title>
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		<item>
		<title>Ian Davies died</title>
		<link>http://schantin.wordpress.com/2008/10/30/ian-davies-died/</link>
		<comments>http://schantin.wordpress.com/2008/10/30/ian-davies-died/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 22:57:58 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/?p=36</guid>
		<description><![CDATA[Ian Davies, director of group business development for Archant Media Group in UK, and friend of my wife Sarah and me, was killed in a plane crash on Wednesday, 29th of October. We have known him for about 3 years. We met at several conferences around the world and we always had a great time. He [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=36&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2008/10/30/ian-davies-died/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b3ee6798950cbef0543e0f5051a77db5?s=96&#38;d=http%3A%2F%2Fa.wordpress.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">D. Schantin</media:title>
		</media:content>

		<media:content url="http://schantin.files.wordpress.com/2008/10/ian1.jpg" medium="image">
			<media:title type="html">Ian Davies</media:title>
		</media:content>
	</item>
		<item>
		<title>Seven theses for a necessary paradigm change in the advertising business</title>
		<link>http://schantin.wordpress.com/2008/09/29/seven-theses-for-a-necessary-paradigm-change-in-the-advertising-business/</link>
		<comments>http://schantin.wordpress.com/2008/09/29/seven-theses-for-a-necessary-paradigm-change-in-the-advertising-business/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 18:33:17 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Commercial / Advertising]]></category>
		<category><![CDATA[advertising sales]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[cross media]]></category>
		<category><![CDATA[reorganisation]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/?p=27</guid>
		<description><![CDATA[Marketing and selling the digital offerings of newspaper newsrooms seems to be still a neglected topic in many newspaper houses. The focus in ad-selling is concentrated too much on columns and pages in print products. But especially  news publishing companies in Scandinavia show that it is possible to make money with digital platforms of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=27&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2008/09/29/seven-theses-for-a-necessary-paradigm-change-in-the-advertising-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">D. Schantin</media:title>
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		<item>
		<title>Organisational types of newsrooms in a media convergent environment</title>
		<link>http://schantin.wordpress.com/2008/06/25/moving-tables-is-not-enough-to-succeed-in-a-multiple-media-world/</link>
		<comments>http://schantin.wordpress.com/2008/06/25/moving-tables-is-not-enough-to-succeed-in-a-multiple-media-world/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 14:19:33 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[cross media]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[reorganisation]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/?p=12</guid>
		<description><![CDATA[The last few years have seen publishing houses all over the world begin to adapt their editorial products, services, infrastructure and IT. The catalyst for this transformation is the rapidly changing needs of a once traditional print audience who are now moving towards the new opportunities of the digital world.
More and more, editorial departments consider [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=12&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2008/06/25/moving-tables-is-not-enough-to-succeed-in-a-multiple-media-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b3ee6798950cbef0543e0f5051a77db5?s=96&#38;d=http%3A%2F%2Fa.wordpress.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">D. Schantin</media:title>
		</media:content>

		<media:content url="http://schantin.files.wordpress.com/2008/07/oesterreich.jpg?w=300" medium="image">
			<media:title type="html">Newsroom at Oesterreich in Austria</media:title>
		</media:content>

		<media:content url="http://schantin.files.wordpress.com/2008/07/nordjyske.jpg?w=300" medium="image">
			<media:title type="html">Newsroom at Nordjyske</media:title>
		</media:content>

		<media:content url="http://schantin.files.wordpress.com/2008/07/dt.jpg?w=300" medium="image">
			<media:title type="html">Newsroom Daily Telegraph</media:title>
		</media:content>
	</item>
		<item>
		<title>Online communities: What makes them click?</title>
		<link>http://schantin.wordpress.com/2008/01/27/online-communities-what-makes-them-click/</link>
		<comments>http://schantin.wordpress.com/2008/01/27/online-communities-what-makes-them-click/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 16:08:16 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/?p=10</guid>
		<description><![CDATA[Rupert Murdoch bought MySpace for nearly US$ 600 million, Google buys YouTube for US$ 1.6 billion and facebook.com develops from an Internet platform for students to the seventh-most visited website in the United States, with about 30 million registered users worldwide. These impressive figures belong to so-called “online communities,” virtual communities that form and grow [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=10&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2008/01/27/online-communities-what-makes-them-click/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b3ee6798950cbef0543e0f5051a77db5?s=96&#38;d=http%3A%2F%2Fa.wordpress.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">D. Schantin</media:title>
		</media:content>
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		<item>
		<title>Challenges for newspaper editorial in 2008</title>
		<link>http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/</link>
		<comments>http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/#comments</comments>
		<pubDate>Fri, 28 Dec 2007 00:18:43 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[General Management]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[performance management]]></category>
		<category><![CDATA[reorganisation]]></category>
		<category><![CDATA[skill development]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/</guid>
		<description><![CDATA[In 2006 and 2007 many things have changed in the newsrooms around the world. After years of thinking and talking about the “digital challenge”, online, mobile, audio, video and communities were finally taken seriously by many of the publishers and editors around the globe. In some areas this happend earlier, e.g. In some part of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=4&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2007/12/28/challenges-for-newspaper-editorial-in-2008/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b3ee6798950cbef0543e0f5051a77db5?s=96&#38;d=http%3A%2F%2Fa.wordpress.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">D. Schantin</media:title>
		</media:content>
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		<item>
		<title>My view on cross-media communication for newspapers</title>
		<link>http://schantin.wordpress.com/2007/12/27/my-view-on-cross-media-communication-for-newspapers/</link>
		<comments>http://schantin.wordpress.com/2007/12/27/my-view-on-cross-media-communication-for-newspapers/#comments</comments>
		<pubDate>Thu, 27 Dec 2007 00:58:26 +0000</pubDate>
		<dc:creator>D. Schantin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[reorganisation]]></category>

		<guid isPermaLink="false">http://schantin.wordpress.com/2007/12/28/my-view-on-cross-media-communication-for-newspapers/</guid>
		<description><![CDATA[Trends in the worldwide media industry have clearly shown that in order to guarantee long-term success with the audience in the future, it will be vital to change from a single product-oriented to a multimedia, content and user-oriented approach. Newspaper publishing houses will be most successful if they are in a position to distribute their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=schantin.wordpress.com&blog=2400138&post=7&subd=schantin&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://schantin.wordpress.com/2007/12/27/my-view-on-cross-media-communication-for-newspapers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b3ee6798950cbef0543e0f5051a77db5?s=96&#38;d=http%3A%2F%2Fa.wordpress.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">D. Schantin</media:title>
		</media:content>

		<media:content url="http://schantin.files.wordpress.com/2008/01/mediaconvergent-communication_eng.jpg" medium="image">
			<media:title type="html">Media convergent communication with the audience</media:title>
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